The campaign focuses on various graphic representations of light, highlighting the  inextricable link between technology and creativity. The festival has always been rooted  in these principles and the campaign emphasises them through its aesthetic and conceptual value. By using a variety of graphic forms, the campaign aims to engage audiences and capture their imagination. These representations of light show how technology is enabling and revolutionising creative expression. They represent the power of creativity and its ability to evolve with technological advances. By combining patterns, colours, shapes and directions, a rhythmic flow is created that allows the audience to recognise and appreciate the captivating aesthetic and conceptual value of these representations.