The 'Follow the barrio' concept was created for the Poblenou Urban District to provide  information about the association's open days and establish a long-term communication  approach. The goal was to build a more dynamic and creative relationship between the local and global communities, and to renew the association's role within the district.

From this perspective, the local area was fundamentally strategically important as the centre of the global community, reflected in three key areas: economy, productivity, and  competitiveness (work, build, grow...); socio-cultural integration (share, learn, respect...); and political representation and management (think, make, save…).