Anuario de la Creatividad Española

Client: Club de Creativos / ruiz+company

Services: Editorial, Art Direction

Anuario de la Creatividad Española 2013

The Club de Creativos is a Spanish non-profit organisation founded in 1999 with the goal of improving creative work and championing creativity as the most effective tool for business growth. It also organises the only competition that evaluates Spanish advertising creativity within its environment, offering the potential to discover distinct paths closer to the public's idiosyncrasies. The Yearbook CdeC serves as advertising's historical record. For Spain, the archive covers the period from 1999 to the present. It has gained a prestigious reputation over the years and is a valuable tool for fostering creativity and promoting Spanish advertising.

The 2013 Spanish Creativity Yearbook, edited and published by the Club de Creativos, emphasises authenticity. It showcases projects carefully selected by judges that demonstrate a true flair for creative excellence in both concept and execution. The yearbook comprises two books, intertwined and complementary, forming a cohesive whole. The white box contains the pieces awarded for their ideas, while the black box contains the best pieces praised for their execution.

This differentiation between conception and implementation allows for a comprehensive evaluation of both aspects, ensuring that the quality of communication is assessed without prioritising style over substance or vice versa. As a result, the creative process maintains complete authenticity.

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42,195

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Anuario de la Creatividad Española 2013

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