Anuario de la Creatividad Española 2013
The 2013 Spanish Creativity Yearbook, edited and published by the Club de Creativos,
emphasises authenticity. It showcases projects carefully selected by judges that
demonstrate a true flair for creative excellence in both concept and execution. The yearbook comprises two books, intertwined and complementary, forming a cohesive whole. The white box contains the pieces awarded for their ideas, while the black box contains the best pieces praised for their execution.
This differentiation between conception and implementation allows for a comprehensive
evaluation of both aspects, ensuring that the quality of communication is assessed
without prioritising style over substance or vice versa. As a result, the creative process
maintains complete authenticity.
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